Sharp opinions. Useful perspectives. No recycled agency fluff.
We write about branding, marketing, creative work, modern business culture and the occasional thing keeping marketers awake at night.
The speed of the modern market is a lie.
Growth-stage founders and multi-market CMOs are currently obsessed with a single metric: volume. The promise of generative AI has turned this obsession into a frantic race. The logic seems sound on the surface. If content is the engine of growth, then more content must equal more growth.
It does not.
