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Part 2 of a four-part series on the forces reshaping work — and the operating models built to survive them.
For years, internal communications has been treated like the in-house newsroom: executives decide, comms writes, employees receive. That model didn’t work brilliantly even when careers were linear, the office was the centre of gravity, and culture could be managed with a decent slide deck and a quarterly town hall.
Now it’s borderline malpractice.
