Sharp opinions. Useful perspectives. No recycled agency fluff.
We write about branding, marketing, creative work, modern business culture and the occasional thing keeping marketers awake at night.
Gen Zers want to add an extra touch, extra emotion, extra creativity and extra parts of themselves into everything. It’s like a survival tactic as they search for purpose and stability, but it can be turned to benefit if harnessed the right way.
Here are some things I’ve learned as a millennial mentoring younger colleagues:
