Sharp opinions. Useful perspectives. No recycled agency fluff.
We write about branding, marketing, creative work, modern business culture and the occasional thing keeping marketers awake at night.
In episode 4 of The Talent Ledger, we talk about workforce governance, accountability and why workforce investment should probably be treated with the same seriousness as any other major business investment.
Because adding more meetings is not technically a growth strategy.
Even though some organizations remain committed to testing that theory.
Work used to be easier to define.
You hired employees, people sat in offices, HR tracked headcount, Finance tracked payroll, everybody pretended the org chart explained how work actually happened.
Cute.
Most organizations are trying to deal with all three at the same time while still operating like it’s 2019 with slightly more Zoom fatigue.
Teams are overloaded. Managers are stretched thin. “Ready talent” often is not actually ready. And AI is changing the value of certain tasks faster than companies can redesign the work around them.
Which creates a bigger question: what exactly are organizations paying for now?